How we convinced brands and non-crypto natives to buy NFTs

How we convinced brands and their non crypto-native customers to use NFTs

It's one thing to understand NFTs; it's another thing to use them.

We worked with brands to launch PFP collections, digital memberships, and token-gated experiences. Each brand had the same issues:
- No NFT expertise;
- Concerns about the negative connotations around the word "NFT" and non-crypto-native customers.

We convinced brands to use NFTs with these strategies:
- Developed software for brands to create NFTs and additional utility such as token-gated commerce and codeless token generation;
- Marketed NFTs as "digital memberships" and access passes to exclusive communities so that customers assumed they were purchasing innovative digital memberships rather than NFTs; and
- Enabled fiat payment and social log-in so customers could purchase NFTs without cryptocurrency or a wallet.

‍