Opportunists vs Fans - Growing crypto communities

When looking at newer crypto projects, marketing is mainly targeting opportunists  -  people who, above all, want free stuff and quick money. This no longer works when building engaging communities, as opportunists are users who only contribute if there's some form of instant gratification (e.g. a giveaway, or airdrop). This talk defines the ideal community member, a.k.a. true fans, how to attract them, and how to have them contribute to your project. This talk is especially important for DAO founders (as they want to turn financial capital into production capital), but also great for founders/CEOs/marketing managers of web3 projects.